Website Redesign for a Paragliding School in the Pyrenees: Improved SEO, Usability & Design

Overview

This project focused on the redesign of a paragliding school website to enhance user experience (UX), UI design, SEO, and accessibility. A UX audit revealed issues in usability, navigation, and responsiveness, guiding the creation of user personas, user flows, and wireframes for an intuitive interface.

 The result is a modern, mobile-friendly, and SEO-optimized website that provides a seamless user experience while aligning with schools’s brand identity.

Timeline

January 2023 – December 2023

Process

  1. Research & UX Audit
  2. Information Architecture & UX Design
  3. Visual & Motion Design
  4. Web Development & SEO Optimization

Tools

  • Miro
  • Notion,
  • Ubersuggest
  • Adobe XD/Figma
  • Photoshop, Illustrator, AfterEffect
  • Visual Studio Code, WordPress

Problem statement

The paragliding school website was outdated, with poor usability, low SEO performance, and a lack of mobile responsiveness. The goal was to redesign the site to enhance user experience, improve search engine ranking, and create a visually engaging, mobile-friendly platform that aligns with the school’s brand identity.

Solution

The solution was a comprehensive redesign of the website, including a UX audit to identify key issues, followed by user persona development, wireframing, and high-fidelity prototyping. The site was optimized for SEO, mobile responsiveness, and improved navigation, resulting in a more user-friendly experience that boosted engagement and online visibility.

Process & Execution

  1. Research & UX Audit

–  Client Discovery & Business Needs Assessment – Understanding ABACO’s goals, services, and audience.
– UX & Usability Audit of Existing Website – Identifying pain points related to navigation, readability, responsiveness, and conversion paths.
– SEO Analysis – Evaluating search engine ranking issues, page load speed, and keyword effectiveness.

Benchmark & Competitor Analysis – Studying other paragliding schools’ websites for best practices.

User Research & Personas – Defining key user groups (e.g., beginner pilots, adventure seekers, experienced paragliders).
Empathy Map & User Journey Mapping – Understanding user motivations and frustrations to optimize engagement.

2. Information Architecture & UX Design

User Flow & Site Map Creation – Defining a logical, easy-to-navigate website structure.

Wireframing & Zoning – Sketching low-fidelity layouts to visualize content hierarchy.
 

Mood Board & Style Guide – Establishing a cohesive visual identity with colors, typography, and imagery.

High-Fidelity UI Design & Prototyping – Creating responsive web designs in Figma/Adobe XD.

3.Visual & Motion Design

  • Graphic Design & Illustrations – Creating engaging visuals for the website and promotional content.
  • Motion Design – Designing animations for enhanced storytelling and engagement (Adobe After Effects).
  • Print & Communication Materials – Designing posters, flyers, and brochures for offline marketing (Adobe Illustrator/InDesign).

4. Web Development & SEO Optimization

  • Front-End Development – Building a responsive website with HTML, CSS, JavaScript.
  • WordPress Integration – Implementing a user-friendly content management system.
  • SEO & Web Marketing Strategy – Improving on-page SEO, optimizing images, and setting up a content strategy.

Impact and Deliverables

✔ Redesigned & Optimized Website – Delivered a user-friendly, mobile-responsive, SEO-optimized platform, improving user engagement and search engine ranking.
✔ UX Audit Report – Identified key issues in the original website and outlined strategic improvements.
✔ Style Guide – Established a consistent brand identity for both digital and print materials.
✔ Interactive Prototypes – Created high-fidelity, clickable prototypes for validation and user testing.
✔ Motion & Print Assets – Designed custom animations and promotional materials to enhance brand visibility.

 

 

Enhancing Digital Experiences for Impact & Performance

Freelance Product UX/UI Designer in Toulouse, France

Available for remote & on-site collaborations in France & Europe

Let's discuss your project !

catherine.skrzypczyk@gmail.com

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